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I've worn this as eau de toilette and aftershave for a few years now, and more recently I've used it as a shaving cream which is amazing, very long lasting. I use for a few reasons, obviously for the Bond association because I'm a huge fan, but also because it is a very unusual aroma, quite uncommon for a man's after shave and distinctive too. It's quite a fresh scent, like the modern citrusy fragrances like CK One, and so as its been available since the 50s its way ahead of its time. Actually Floris Cefiro is more like CK One, but then I like that too. Floris toiletries are more expensive than other brands, but the quality is incredible, they last a long time, and they carry an aura of exclusivity that's hard to match. Worth ever single penny.