Blackwell announces 007 Limited Edition Fine Jamaican Rum

In celebration of No Time To Die, Blackwell Rum has partnered with the 007 film franchise to offer a special 007 Limited Edition release of his Blackwell Fine Jamaican Rum.

Blackwell Rum is owned by Chris Blackwell, nothing short of a legend on Jamaica: he is best known for discovering Bob Marley and currently owns Ian Fleming's former residence GoldenEye, now a holiday resort, where Fleming wrote the Bond novels. The same location was also used for the No Time To Die movie announcement in 2019.

Blackwell Fine Jamaican Rum, 007 Limited Edition bottle

The limited-edition Rum features an 007 logo and augmented reality experience available via a QR code on the bottle, where Chris Blackwell comes to life to share life stories, music selections, cocktail recipes and more.

Chris Blackwell worked on the first James Bond movie Dr No, as well as the latest film No Time To Die: "James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond's house, which has made this very special relationship come full circle. This is a rum that celebrates Jamaica, my friendships, and also my family legacy."

Chris Blackwell in Jamaica, with his 007 Rum and James Bond books
Photo by Richard Stow

So looking at what Blackwell said it seems like a regular bottle of the Rum (probably without the 007 label) will be in Bond's Jamaican house in No Time To Die - hopefully we will be able to see the bottle in the film and perhaps we see him even drink it. Blackwell Rum appeared in the 2012 American comedy series Anger Management with Charlie Sheen.

The Fine Jamaican Rum is inspired by Chris Blackwell family's time-honored recipe, and distilled and blended by J.Wray and Nephew. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica.

A regular bottle of Blackwell Rum is available for $29.99 / £25 / €28.90 at the Blackwell Rum online shop or at The Whisky Exchange (UK, Europe, USA).

The 750ml Limited Edition bottle will be available for $35 from November 2020.

Visit blackwellrum.com for more about the brand.

For more about Chris Blackwell, read this Billboard article.

UPDATE September 2021:

Harvey Nichols Special Edition

Harvey Nichols offers an even more special edition of the Blackwell 007 Rum in an exclusive packaging - only available at Harvey Nichols UK for £54, limited to 1,000 bottles.

The Harvey Nichols edition is exclusively available at Harvey Nichols