Adidas x 007 Collection

adidas has unveiled its adidas x 007 collaboration, celebrating No Time To Die. with a new line of adidas UltraBOOST styles  inspired by the world of 007, and a range of sportswear including training jackets, trousers and shirts and a leotard.

If any adidas products will be seen in the film itself is not yet clear, so far we haven't spotted adidas in the film yet. In the movie SkyFall, James Bond wears adidas Gazelle 2 trainers.

ADIDAS ULTRABOOST20 WHITE TUXEDO

First to launch in the partnership is the UltraBOOST DNA White Tuxedo – a limited edition iteration of the silhouette that celebrates one of James Bond’s best-known style statements, available exclusively to adidas Creators Club members via the adidas app and select retail stores.

adidas UltraBOOST DNA White Tuxedo

The updated design centers on a white base, complete with a James Bond motif on the tongue and finished with the iconic 007 insignia, for a sleek, minimalist look in honor of the world’s coolest secret agent.

adidas UltraBOOST DNA White Tuxedo

Other UltraBOOST models are the Black Tuxedo, Q Branch and Safin.

ADIDAS ULTRABOOST20 BLACK TUXEDO

This model is named after James Bond’s classic black tuxedo.

adidas UltraBOOST20 Black Tuxedo

Inspired by thrilling action scenes in No Time To Die, this running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba.

adidas UltraBOOST20 Black Tuxedo

ADIDAS ULTRABOOST 20 Q BRANCH

Honoring Q Branch, the birthplace of wearable tech, is celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe.

adidas UltraBOOST20 Q Branch

Available at Farfetch (worldwide shipping)

ADIDAS ULTRABOOST 20 NO TIME TO DIE VILLAIN

Inspired by the latest Bond villain, Safin, this design with a look of rough concrete, a lace cage that mimics Safin's porcelain mask and a sockliner imprinted with details straight from his bunker.

adidas UltraBOOST20 Safin

The stylised new designs are complimented with the pure functionality of the celebrated adidas UltraBOOST range. The BOOST™ midsole on each shoe provides an ultimate level of energy return. Made from solid granular material known as ‘TPU’, BOOST™ delivers incredible energy return in every step and superior cushioning and durability in all conditions.

The shoes come in a No Time To Die branded box and cost $200 / €200.

Available at Farfetch (worldwide shipping)

Training gear

The adidas 007 collection also features a few jackets, a hoodie, training trousers, and a leotard, all featuring the adidas 007 logo.

adidas x 007 collection

To celebrate the launch of the collection, adidas will be giving fans a chance to win pairs via an interactive AR experience on Instagram through the month of September.

Delivered via an MI6-style briefing on Instagram.com/adidasRunning, fans can participate in an augmented reality scavenger hunt across a map of the franchise’s most iconic locations in London.

From 17th September 2021, members of the Creators Club program can purchase the UltraBOOST DNA White Tuxedo.

The remaining designs in the adidas x 007 collection will follow on the 24 September 2021 via the app, adidas.com and select retail partners.

For more information, visit www.adidas.com/ultraboost or www.adidas.com/us/james_bond.