When we think of martini, we usually think of the (vodka) martini cocktail that Bond consumes regularly. But the brand Martini, a vermouth, is also often seen in Bond films and mentioned in Bond novels, as part of the martini cocktail.
In Tomorrow Never Dies (1997), James Bond (Pierce Brosnan) drinks Smirnoff vodka from long shot glasses with a heavy base. Bond's shot glass is part of a silver caviar set with 6 glasses and caviar bowl.
“The waiter brought the Martinis, shaken and not stirred, as Bond had stipulated, and some slivers of lemon peel in a wine glass. Bond twisted two of them and let them sink to the bottom of his drink.”
Diageo-owned Smirnoff Vodka has announced its official partnership with the world's most famous secret agent in the next James Bond film, Quantum of Solace, which is set for global release in November 2008.