Bogner sportswear

Bogner sportswear is worn by James Bond in several Bond films. The Bogner brand was founded by Willy Borgner Sr., and continued by his son, alpine ski racer Willy Bogner Jr. Currently the Bogner brand offers Ski and Golf clothes and accessories.

Willy Bogner Jr. has worked as a cameraman in several James Bond films from the 1960s through to the 1980s, specifically On Her Majesty's Secret Service (1967), The Spy Who Loved Me (1977), For Your Eyes Only (1981) and A View to a Kill (1985) for which he won the Bambi Award in 1985 and the Bavarian Film Award, Special Prize, in 1986.

On Her Majesty's Secret Service

George Lazenby wears a blue Bogner suit in On Her Majesty's Secret Service.

The Spy Who Loved Me

Roger Moore wears Bogner ski wear, as do many other characters in skiing scenes. Bond wears a yellow Bogner suit in the famous opening sequence for The Spy Who Loved Me, when Bond eventually jumps of the cliff with his Union Jack parachute. His attackers also wear red and black Bogner ski suits. Bond completes the outfit with bright yellow SCOTT goggles.

For Your Eyes Only

In For Your Eyes Only, Bond wears a blue Bogner ski jacket, Bogner pants and Bogner gloves in most of the scenes in Cortina D'Ampezzo. He wears a pair of black Pierre Cardin 30/7 goggles to complete this outfit. Bibi Dahl (Lynn-Holly Johnson) wears a red Bogner ski suit with black 'western' hat. The clothes can be recognized by the B logo on the zipper, and Bibi's suit also features a large B logo on the belt. A good photo of Bond wearing the blue Bogner jacket and Bibi wearing the red Bogner ski-suit can be found in the James Bond Encyclopedia on pages 107 and 143. Kristatos's henchman and olympic athlete Erich Kriegler (John Wyman) also wears a Bogner suit, black with green stripes.

A View to a Kill

In the pre-title sequence of A View to a Kill, another ski-scene, Bond wears a completely white Bogner outfit, including a jacket with a fur hood (recently sold by Prop Store), thermal shirt with zipper and gloves, and a pair of Bogner sunglasses (auctioned by Prop Store in 2018). In that same scene he uses Olin skis and an Autophon VS 68 transceiver to find the body of MI6 agent 003.

2022 007 Capsule Collection

In January 2022 it was announced that Bogner will release a 007 capsule collection, to celebrate the the 60th anniversary of the James Bond films and 90th anniversary of the Bogner company.