Penfold also celebrates 60 Years of Goldfinger, a movie very relevant to the brand as it features the famous golf scene in which the Penfold Heart ball was used.
New products released for the anniversary are a golf towel, ball marker and golf tees.
Penfold have announced a 007 collection, which includes balls, tees, towels and ball markers. The collection will be available in November 2021. A special-edition 007 Penfold Hearts golf ball features the 007 logo in place of the traditional ball identification number.
Famed for the playing card suits stamped on the golf balls, a Penfold ball became the most famous golfing ball in cinematic history when used in the 1964 Bond film Goldfinger. James Bond (Sean Connery) played a Penfold Heart golf ball when defeating Auric Goldfinger in a golf match against the Bond villain.