At the time of the premiere of the James Bond film Tomorrow Never Dies in 1997, a promotional Samsonite attaché briefcase was given out (probably by EON Productions) to VIPs and partners. The Samsonite cases contained promotional products from sponsors, an invitation to the World Premiere after party, and various stills, production notes and related material.
In The World is not Enough (1999, Die Another Day (2002), and Casino Royale (2006) Samsonite travel equipment is featured throughout the films, including cases from its Xylem, Streamline and Spark product lines.
