Seiko 7A28 7020 Quartz Chronograph

James Bond (Roger Moore) wears a Seiko Quartz Chronograph watch in A View To A Kill (1985). The watch can be briefly spotted in the pre-title sequence when Bond is getting comfortable in the submarine after the intense ski chase.

UPDATE 2023: It was long thought to be a 7A28-7020 Quartz Chronograph, but the watch might actually be a 7A38-7060 Quartz Chronograph with Date window, as discovered by @rexworthywatches. See the new product photo on the bottom left of this article to see that model which has a Day-Date window which in some screenshots seems to be the same as the watch worn by Roger Moore in the film.

In a small continuity error, Bond actually seems to wear a completely different watch during the ski chase, seen only briefly and partly when he digs up the body of 003. That watch is a black with rubber band and some metal, it could very well be the Seiko H558-5000 that he wears later in the film.

It looks like Bond is also wearing the watch in the final San Francisco scenes, best spotted when he carries Stacey Sutton (Tanya Roberts) from the fire ladder and when he drives the fire truck.

The Seiko 7A28-7020 and 7A38-7060 have a white dial, three subdials and steel case and steel bracelet.

Bond wears quite a special watch. The 7A28 movement was the first analog quartz chronograph (all quartz chronographs were digital up to that point). Note that there are more Seiko watches that feature that movement. This silver/white 7A28-7020 / 7A38-7060 model is much harder to find than the black or gold versions.

In the end credits, "Seiko Time (UK) Ltd" is mentioned as a partner.

Find 7A28 7020 on eBay

Find 7A38 7060 on eBay

Roger Moore wore many Seiko watches in his Bond films, mostly digital watches like the Seiko 0674 LC (The Spy Who Loved Me), Seiko M354 (Moonraker), Seiko G757 5020 and Seiko TV Watch (Octopussy), or the Analogue/Digital Seiko H357 5040 and the Seiko 7549-7009 in For Your Eyes Only, and in A View To A Kill he wears a Seiko H558-5000, a two-tone Seiko 6923-8080 and a Seiko Golden Tuna.