Penfold also celebrates 60 Years of Goldfinger, a movie very relevant to the brand as it features the famous golf scene in which the Penfold Heart ball was used.
New products released for the anniversary are a golf towel, ball marker and golf tees.
The Burlington Arcade will be transformed into a 007 heaven with 007 decorations and a 007 popup bar, this time celebrating the 60th Anniversary of the Goldfinger movie.